Lifestyle with Isabella

Now known as “Lifestyle with Adela,” is a fashion, beauty and lifestyle YouTube channel created by Isabella Adkins. I spent 128 hours working with Isabella from 2019-2021, where I helped her refine her on-camera performance, advised on video editing, assisted with content strategy and SEO, and created the initial aesthetic for her brand.

Her content and videos were doing incredibly well but as a result of COVID, and having to pivot all of her attention on her family business, her entire production came to a halt at the start of 2021—and the hiatus lasted for years.

I’m happy to report that she’s since started creating YouTube videos again and that her channel continues to grow steadily.

What Isabella and I accomplished together was fine-tuning some of the most foundational pieces in creating a successful YouTube channel. As a result of a world-wide pandemic however, her consistency was disrupted and her channel growth therefore was stunted but given that she’s creating content again, I have no doubt that the foundation we created together will continue to serve her well.